This project marked a full-cycle creative journey from online food platforms like Meituan to a physical storefront, embodying the concept of "Internet + Culinary Experience" through integrated design.
The work included complete brand development—ranging from logo design, custom typography, to food photography and post-production retouching—merging visual storytelling with user engagement.
By participating in the implementation of the offline store, the design process was deeply rooted in real-world usability and commercial value. This project not only enhanced my understanding of branding in the food and beverage industry but also provided hands-on insight into consumer behavior and in-store interaction.
It stands as a cross-disciplinary case of combining aesthetic design with practical execution, offering valuable experience in O2O (online-to-offline) transformation and food-related product thinking.
