Company: Industrial and Commercial Bank of China, Shenzhen Branch
Project: Rong E-Life App Upgrade
Rong E-Life App Upgrade – Logo Redesign, Android & iOS Front-End Design and Development
This project involved a comprehensive upgrade of the Rong E-Life mobile application, including:
Logo Redesign: A fresh visual identity was developed to enhance brand recognition and align with modern design aesthetics.
Front-End UI/UX Design: User interface and experience were restructured for both Android and iOS platforms, ensuring consistency and improved usability across devices.
Front-End Development: The app's interface was implemented using HTML5, CSS3, and JavaScript, adapted to native mobile frameworks for optimal performance on both systems.
The upgrade aimed to deliver a more intuitive, visually appealing, and efficient experience for users in their day-to-day financial and lifestyle interactions through the Rong E-Life ecosystem.
Rong E-Life is a mobile application developed by the Shenzhen Branch of the Industrial and Commercial Bank of China (ICBC). It is designed to seamlessly integrate financial services with local lifestyle services, offering users in the Shenzhen region a convenient, secure, and intelligent financial lifestyle experience.
🏦 Financial Services
Rong E-Life provides a wide range of financial features, including:
WeChat Transfers: Allows money transfers via WeChat without needing the recipient’s card number. Transfers are free of withdrawal fees and surpass the standard WeChat 200,000 RMB limit, enhancing convenience.
Rong E-Inquiry: Displays balance and transaction details for debit and credit cards using graphs and timelines, helping users stay on top of their finances.
Real-Time Transfers: Supports instant transfers within ICBC and to other banks across China, with no service fees.
Coupon Wallet: Offers discount coupons for mobile recharges, movie tickets, and more, which can be redeemed or shared with friends.
Financial Info Lookup: Real-time access to interest rates, exchange rates, and gold prices, helping users make informed decisions.
🏙️ Local Lifestyle Services
Rong E-Life also offers a wide variety of daily services tailored for Shenzhen users, such as:
Movie Tickets: Online seat selection and booking at major cinemas in Shenzhen, with weekly special deals.
Mobile Recharges: Supports all major carriers (China Mobile, China Unicom, China Telecom), with discounted top-ups.
Shake to Win: A daily interactive feature offering users a chance to win prizes.
Discount Shopping: Access to ultra-low price shopping options for a better lifestyle.
Shared Umbrellas: Offers a borrowing service for umbrellas on rainy days.
Traffic Violation Checker: Nationwide traffic fine inquiry and quick resolution.
Chauffeur Service (e-Daijia): Professional, secure designated driving services for users on the go.
📱 App Features
The Rong E-Life app is user-friendly and available on both iOS and Android platforms. Users can download it via App Store or major Chinese app markets like Tencent MyApp.
